Keynote at ADCOM 2016
Title : Datascience and Fashion
Abstract: In this talk, I will elaborate upon the data science challenges that are prevalent in e-commerce with some examples from the fashion industry. The fashion industry is a difficult one to be in – often unpredictable, not efficient and in the case of India, highly unorganised. Further, the speed at which fashion trickles down from the ramps of Milan to the streets of Mumbai has reduced drastically with the widespread access to technologies like social media. In fact, designers are often using Instagram, Pinterest etc as curtain raisers for their collections. Ensuring the collections are fresh and trendy is then an existential issue. Fashion industry has always depended on a combination of past data and human intuition to create new products. At Myntra, data scientists are involved in analysing every aspect of the consumer – from most loved color to most accepted fit, predicting demand for existing styles to forecasting new trends; all to ensure that only the most relevant products are presented to the customer.